Koyo Is Coming: How to Price and Prep Your Japan Rental for Autumn Foliage Season
If you’ve run a short-term rental in Japan through at least one autumn, you know the feeling: bookings that were sluggish in October suddenly accelerate, your calendar fills weeks out, and you’re left wondering whether you priced it right — or whether you left money on the table again.
Japan’s koyo (紅葉) season — the autumn foliage window — is the second-biggest demand event of the year for many operators, behind only cherry blossom season. But unlike sakura, which peaks hard over 7–10 days, koyo rolls across the country for nearly two months. That’s a staggered wave of opportunity, and July is exactly when you should start thinking about it.