Co-Hosting in Japan: How Overseas Property Owners Run Short-Term Rentals Without Being There
Japan’s inbound tourism boom has a paradox baked into it: a lot of the people who own short-term rental properties here don’t actually live in the country. They bought an apartment in Tokyo or a machiya in Kyoto during the yen slump, and now they’re trying to figure out how to actually run it from Singapore, Hong Kong, or Sydney.
This is where co-hosting comes in — and it’s more nuanced in Japan than most markets.