What Are Japan's Inbound Visitors Actually Spending? A Benchmark for Short-Term Rental Operators
Most short-term rental operators in Japan set their prices by looking at what nearby listings charge on Airbnb. It’s the obvious move — but it means you’re anchoring your rate to what your competitors decided, not to what guests are actually willing and able to pay.
There’s a better reference point sitting in a free JNTO dataset that almost nobody in the guesthouse world uses.