Occupancy Rate vs RevPAR: The Two Metrics Every Japan STR Operator Should Track
Ask most short-term rental operators how their property is performing and you’ll get something like “we’re at 85% occupancy.” That sounds great. But if you’re running 85% occupancy at ¥7,000 a night while a comparable property nearby is hitting 70% at ¥12,000 — they’re winning, even with more empty nights on the calendar.
Occupancy rate is a widely watched number in short-term rental, and often misunderstood. Here’s how to pair it with a metric that actually tells you whether your pricing is working: RevPAR.