Okinawa Short-Term Rentals: Why the Mainland Playbook Doesn't Work Here
If you’ve built a short-term rental business in Tokyo, Kyoto, or Osaka, you’ve absorbed a certain mental model: cherry blossom and autumn foliage drive your demand peaks, Koreans and Taiwanese make up the bulk of your international guests, weekends command a rate premium, and walkability is a core selling point.
Take that playbook to Okinawa and it’ll cost you.