Airbnb users have repeatedly highlighted high cleaning fees and non-transparent pricing as pain points — AP reported in 2023 that more than 260,000 listings lowered or removed cleaning fees after all-in pricing tools were introduced. Guests see a ¥8,000 fee tacked onto a ¥6,000/night stay and feel like they’re being tricked. As an operator, you see it differently: you’re paying a professional team to restore your property to hotel-level cleanliness in under two hours.
Both perspectives are valid. The challenge is designing a cleaning fee strategy that covers your real costs without tanking your conversion rate.
May is a tricky month to read. Golden Week front-loads the demand, then the calendar exhales. Whether that mid-month exhale shows up in your calendar — or only in the national headline — tells you a lot about how well your listing is positioned. Here’s what JNTO’s May 2026 numbers show, and what I’d actually do with them.
Look at your availability calendar right now. If you see isolated 1-day or 2-day gaps between bookings — those little windows that aren’t quite big enough to accept new guests — you have an orphan day problem. It’s one of the most common and fixable revenue leaks in short-term rental management, and given Japan’s particular mix of guest types, it’s worth taking seriously.
Before COVID, China was Japan’s single biggest inbound market. In 2019, nearly 9.6 million Chinese visitors arrived in Japan — roughly 30% of all inbound arrivals. Then the borders closed, and that segment effectively went to zero.