Beyond Tokyo and Kyoto: Where Japan's Inbound Visitors Are Actually Going
There’s a story the top-line JNTO numbers don’t tell you. Yes, Japan has set records for inbound arrivals. Yes, Shinjuku is packed. But if you own or operate accommodation outside the Tokyo–Kyoto–Osaka triangle, you already know that the headline figures have a way of feeling disconnected from your actual occupancy calendar.
The good news? That gap is closing. And if you’re positioned in the right second-tier cities, it may already be working in your favor.