Revenue Strategy

2 articles

Corporate Housing vs. Minpaku: Using Mid-Term Leases to Beat Japan's 180-Night Cap

Every minpaku operator in Japan eventually hits the same wall: you’ve got a great property, steady demand, and a calendar that legally caps out at 180 nights a year. The rest of the year, the unit either sits empty or you scramble to fill it some other way.

One of the more underused “some other ways” is corporate housing — mid-term furnished leases that fall under a completely different legal framework than minpaku, with no 180-night ceiling at all. We’ve used this mix ourselves across a few units, and it’s worth understanding if you’re trying to smooth out revenue rather than just chase peak-season rates.

Direct Bookings vs OTAs: The Real Trade-Off for Japan Short-Term Rental Operators

The question comes up constantly in small operator circles: should I build a direct booking site and stop paying Airbnb, Booking.com, and the rest their cut?

It sounds obvious at first — of course you’d rather not hand 15–18% of your revenue to a platform. But after running a guesthouse in Tokyo and managing properties across multiple OTAs, I’ve landed somewhere more nuanced. OTA commission and direct booking costs are different shapes of the same expense — and for many small Japan operators, OTAs are genuinely the better deal, at least at first.