Cherry Blossom Season Pricing: How to Capture One of Japan's Most Competitive STR Windows
Every year, I watch the same thing happen. Sometime around late February, bookings for late March and early April start piling in — not just for Tokyo, but for Kyoto, Osaka, Hiroshima, even places that aren’t usually on the radar. Cherry blossom season is the one demand event that transcends normal seasonality. And if you’re running a short-term rental in Japan, it’s also one of the most competitive periods of the year.