Building a Brand Identity for Your Japan Short-Term Rental Property
I want to tell you about two properties I visited recently. The first was a clean, well-priced apartment in Shinjuku — great photos, good location, solid reviews. The second was “Yuki House,” a renovated machiya in a quiet alley near Nishiki Market in Kyoto. Both charged similar rates. One had a 70% repeat guest rate. The other was fighting for every booking.
The difference wasn’t the property itself. It was whether the host had decided to build something — or just to list something.