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Building a Repeat Guest Strategy for Your Japan Short-Term Rental

There’s a guest I remember from our first property — a product manager from Singapore who stayed for a week every quarter on business trips to Tokyo. He found us on Airbnb the first time. After that, he messaged us directly. Same room, same price, zero commission to the platform.

That’s the dream for any short-term rental operator. But building toward it takes deliberate effort, especially when OTAs are sitting between you and your guests by design.