Korea Is Japan's #1 Inbound Market — What It Means for Your Listing
If you’ve been watching JNTO’s monthly arrivals data, one thing stands out year after year: Korea is not just Japan’s largest inbound market — it’s not even close. Korean visitors have consistently accounted for roughly 20–25% of all inbound arrivals to Japan, making them a segment that every short-term rental operator should have a deliberate strategy for.
And yet, when I look at how most small operators run their listings, Korea is almost an afterthought.