BenStay Blog

Listing Strategy

2 articles

Instant Book vs Request to Book on Airbnb Japan: What Actually Works

· 8 min read Intermediate

One of the most common questions I get from other operators: should I have Instant Book turned on or not? It sounds like a minor setting tweak, but it genuinely affects your search ranking, your occupancy, and — in Japan specifically — how you handle your legal obligations around guest registration.

I’ve tested both modes across our properties in Tokyo. Here’s what the data and lived experience actually say.

airbnbshort-term-rentaloperationsjapanlisting-strategy

Korea Is Japan's #1 Inbound Market — What It Means for Your Listing

· 6 min read Intermediate

If you’ve been watching JNTO’s monthly arrivals data, one thing stands out year after year: Korea is not just Japan’s largest inbound market — it’s not even close. Korean visitors have consistently accounted for roughly 20–25% of all inbound arrivals to Japan, making them a segment that every short-term rental operator should have a deliberate strategy for.

And yet, when I look at how most small operators run their listings, Korea is almost an afterthought.

JNTOKoreainbound tourismlisting strategypricingOTA